About Us

Dedicated to your Continued Customer Satisfaction

In 1950s France, a Baker named George Hubert created a successful business providing good quality ingredients and raw materials to other Baking professionals.

In the 1990s George’s son, Bernard, grew this company to also provide frozen, semi, and fully finished products. This was the birth of Coup de pates®. Now established in the UK, this professional service combines the talents and expertise of our development chefs to provide a unique, sophisticated, and fully supportive solution for our customers. Engrained in the foundations of George’s original business were the following core values – which we continue to uphold today.

Expertise - Innovation - Quality

A product department at the core of the company:

  • Meticulous about bills of specification
  • Carefully selected raw materials
  • Savoir-faire

A clear strategy dedicated to professionals and an advanced approach regarding product quality

The Customer

Your are our main inspiration. Offers developed according to your needs which best meet your expectations.

Research and Development

An innovative R&D department, developing exclusive and unique recipes.


Audited suppliers & products tested according to our specifications developed by our own quality department.

Product Selection

Products tested and selected by a panel of consumers and professionals.


A marketing department which creates sales support tools and presents you with new products in a catalogue refreshed every 6 months.

Distribution Network

Our optimal geographical coverage is thanks to our many platforms equipped with advanced logistics technology.

Commercial Teams

A highly reactive administration sales system & a specialised sales team to offer you the best support & advice


Professional and trustworthy drivers.